IIM CASE STUDY

Electronic Media

“The new electronic independence re-creates the world in the image of a global village.”Marshall McLuhan

Media plays a significant role as it keeps everyone updated about events and happenings round the world. It is the best medium to reach a mass audience. In today’s world, electronic media plays a vital role in our daily lives.

To acquaint the students of KG II on the importance of electronic media, an engrossing activity was conducted. Students were exposed to various kinds of electronic gadgets which are used for mass communication that included both old and new means of media like television, computers, telephones, radio, mobiles, fax machine, smart speakers etc.

Students were excited and even curious to visualise and share their views on the gadgets as most of them were very familiar to them. The students enjoyed a lot and came up with different examples as well. This activity enhanced their naturalistic, visual, linguistic and intrapersonal skills.

SAI Angan - Electronic Media

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